Written by Logan Rich   |   Posted on   |   354 views

When you list your home for sale, sellers can sometimes make mistakes that will not only turn off potential buyers, but may make the transaction more difficult than it needs to be. 

Whether you’ve sold 20 houses, or are getting ready to sell your first, don’t make these rookie mistakes!

1. Overpricing your home.

We sometimes hear sellers say they’d like to price their home a little higher “just to see what happens”.  We can’t discourage this enough.  If your home is overpriced, buyers will know it and your property will sit on the market for longer.  Get a Free Home Evaluation and find out what an appropriate listing price would be.

2. Thinking your home is “clean enough”.

Now is not the time to ignore the dust bunnies. Your home needs to be spotless. Buyers will be looking in closets, under sinks and in every corner of the home. A home that has been deep-cleaned shows that you’ve maintained it well and could be the deciding factor for buyers.


6. Using crummy photographs and video to market the home.

We provide professional photography and video services for all our listings. If your real estate agent thinks you’ll be fine with some quick iPhone shots they take themselves, demand better. The better your photos and video are from the start, the more buyers you’ll entice to see your home in person!

7. Lurking around during showings & open houses.

Every time a buyer books a showing, and every time we host an open house at your property, it’s so important that you leave the premises. Buyers are intimidated by the sellers lurking around; they can’t look around or speak freely. Go grab a coffee and we will share any feedback we receive from those buyers as soon as possible!

11. Disregarding buyer feedback.

We request feedback from every buyer that views your home. Sometimes they provide delightful comments about the home. Other times, they may talk about what they didn’t like. It’s important not to be offended by these critiques, but rather use them to make changes or alterations that will benefit your listing.

12. Ignoring your curb appeal.

While the inside of your home might be spectacular, if you ignore the outside you’ll be turning buyers away. Make sure your lawn is cut, flower beds are tidy, leaves are raked and snow is shovelled.  A couple of potted plants on the porch can add a pop of colour and a welcoming vibe, and good lighting is a must.

13. Not taking care of little repairs.

A burnt out lightbulb. A jiggly door knob. A wobbly cupboard door. All of these things start to add up in a potential buyer’s mind and give the impression that there’s going to be worse things to find later on. By taking a weekend to fix all of these “little things” in advance, you’ll be leaving a better impression on everyone that comes to visit!

17. Expecting that you’ll get multiple offers.

It can be a great surprise to hear that multiple buyers want to submit offers on your home.  But don’t expect it. We price homes at a fair market value, and we don’t encourage under-pricing a home to promote multiple offers. If it happens – great! But we’re just as thrilled when our listings get one solid offer as well.

18. Not budging on price.

If you receive an offer that’s below the listing price, you might need to be flexible on pricing, especially if you’re in a buyer’s market. Consider making a counter offer.  Receiving a few thousand less than what you were hoping for is a small concession to make over the long term.

19. Thinking that just a sign on the lawn and an MLS listing is enough.

Believe it or not, some real estate agents will just stick a sign on the front lawn, listing your home, and then sit back and wait. That’s not a very effective approach to selling a home. Choose an agent that is proactively searching for buyers, marketing your property to other agents, conducting research, and creating strategic marketing campaigns. If they’re not working regularly on improving your listing’s analytics, what are you paying them for?

*All information provided by the Brantford Regional Real Estate Association (BRREA) and ITSO for the highest number of completed transactions since January 1, 2015. All Brantford MLS® House Listings come from the various systems operated by Real Estate Boards and Associations across Canada. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used underlicense. The trademarks MLS®, Multiple Listing Service®, and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.



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