Home Staging, What?

You’ve probably asked yourself the question “Why go through so much trouble to stage a home you’re just going to sell?” For starters, in today’s highly competitive housing market, home staging has become an important tool to effectively sell homes. It focuses on improving a property, highlighting important characteristics and transforming it into an attractive product for sale. Even beautifully decorated homes need to be turned into a merchandised product that enhances the home’s best features and depersonalizes, making it more visually interesting to prospective buyers. The goal of staging is to appeal to a greater number of perspective buyers, which will lead to better offers or even multiple offers. The Kate Broddick Team will put you in touch with a professional home stager to give your home the treatment it deserves.
You can find more information on home staging and design in Brantford by visiting the Preparing Your Home page. You can also visit our blog for plenty of tips and advice!

Create Excitement from the Start with Home Staging!
Start the selling process off right! Staging creates excitement and interest from the beginning, and sets your home apart from the competition. Properties that have been staged will have a distinct marketing advantage over non-staged homes. Staging provides an objective third party to tactfully and respectfully convey to homeowners all the important issues that need to be addressed in order to prepare a property for sale. Staged homes provide beautiful photos – and when paired with professional photography – you achieve that wow factor! Consumers are savvy and most of them start their search on the Internet and those photos become their first impression.
The Staging Process
- Consultation: Your staging experience starts with a full consultation assessment of each room in your home. Together with your property stager, you’ll plan and execute details for furniture placement, organization, theme and colours for each room. Each client will receive a personalized report listing each item that is discussed. Included in this report is a contract for the items being used outside of your personal belongings to help give your home that wow factor!
- Staging Preparation: This will usually start with de-cluttering! This is one of the most important steps to staging your home. By either utilizing basement space NEATLY, or preferably renting a small storage locker, your personal belongings, oversized furniture, and items collected over the years can be stored away safely. De-cluttering eliminates distractions that potentially could harm the sale of your home. The best part about this step – you’ve organized yourself well before your move!
- Execution: Once the home has been de-cluttered, your blank canvas is ready! A time will be set for the staging company to take care of the necessary tasks to have your home ready for the market! This will often align with professional photos once your home is ready to be showcased!
For more information regarding home staging and design and how to prepare your home for sale, please contact The Kate Broddick Team with Sutton Team Realty.