Written by Stacey Wills   |   Posted on   |   264 views

Sign #2:  Your home is priced quite a bit higher than other homes in your neighbourhood.

Perhaps you’ve seen your neighbour’s homes selling, but yours just isn’t getting any offers.  Why is that?

Naturally, most home owners will want to believe their home is better than the rest.  But are they placing a higher value on their own property because of the memories and hard work they’ve put into it?  Your home’s price should NEVER be based on emotions, but rather hard concrete facts.

It’s not to say that your home doesn’t deserve to be priced higher than your neighbours’; if the square footage, finishes and upgrades warrant it.  But an experienced real estate agent will research the comparable homes in your area and help you set a price accordingly.  By completing a comparative market analysis (CMA) your REALTOR® will make sure your home is priced competitively AND will attract buyers!

Sign #3:  Your online listing is getting no traffic.

The Kate Broddick Team provides regular analytics to all our listing clients to show them how many potential buyers are viewing their listing across a number of platforms.  Want to know how many people have seen your photos and videos this week?  How many people are marking your home as a “favourite” online?  We can tell you that!

So what does it mean if the number of viewers is low?  What if you’re not getting any showing requests?  Something is wrong.

Most home buyers begin their search online. And while beautiful photos and videos to showcase the property are important, they mean nothing if the price scares buyers away.  If no one is clicking on your listing, you may need to reconsider what the price is doing.

So as your home is listed, we recommend considering the following:

  • Don’t choose a REALTOR® based on their evaluation of your home alone.  Look for their proven track record of sales.
  • Be honest with yourself when comparing your home to other listings in your neighbourhood.  Does your home really warrant a higher price?
  • Review your listing analytics on a regular basis.  Is your listing still getting consistent traffic on various websites?
  • Take constructive criticism from buyers as they provide feedback after their showing. What did they like/dislike about the home? Is pricing a factor in their decision?

Your home is a commodity to be sold, and nobody wants to help you get there more than us!  We’d be happy to give you a free home evaluation and help you get the process started!

*All information provided by the Brantford Regional Real Estate Association (BRREA) and ITSO for the highest sales volume and highest number of completed transactions since January 1, 2015. All Brantford MLS® House Listings come from the various systems operated by Real Estate Boards and Associations across Canada. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used underlicense. The trademarks MLS®, Multiple Listing Service®, and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.



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