Written by Sarah O’Shea   |   Posted on   |   111 views

While it seems like the spring is a more practical time for selling a home and moving, there are actually 4 major benefits to selling a home in the winter. In fact, the winter could be the perfect real estate market for you to get your home up for sale. We have 4 compelling reasons for you to consider.

4 Good Reasons to Explore Selling Your House in the Winter

The winter is still a great time to put a house on the market and the demand for homes can increase at a time when inventory is traditionally low. The 4 best reasons for selling a home in the winter are:

  1. There’s less competition in the market.
  2. Winter buyers are typically motivated.
  3. The new year brings a lot of new changes!
  4. People don’t stop searching for something better.

Buyers are typically more motivated to buy in the winter

Because winter buyers are generally more motivated, you’ll be working with more serious buyers and have a higher chance of selling your house.

In the spring and summer, we agents do see a lot of “window shoppers” at various open houses that are just looking and don’t really have their heart set on buying. But during the winter we tend to find the opposite. We generally see many more serious buyers—those who are already pre-approved for a mortgage and are serious about getting into a new house.

These buyers are planning ahead and they know that if they buy during they colder months, they’ll be settled before the following summer. At that time they can sit back and enjoy their new house and take all the warmer days of summer to make it a home.

People don’t stop searching for something better

Your home could be the one that makes them sit up and take notice!

These days, with websites like Realtor.ca and our MLS® house listing tool, it’s easier than ever for people to browse what’s available in the real estate market, right from the comfort of their home. These real estate listing services don’t slow down in winter and are still great opportunities for homeowners to sell.

It’s a fact that many people are still spending time scoping out their favourite neighbourhoods and scanning listings for that perfect home. We see thousands of potential buyers browsing our listings each week and this traffic barely slows down in the winter. With less inventory out there, that means you could have thousands of eyes looking at your listing right now and becoming interested.

*All information provided by the Brantford Regional Real Estate Association (BRREA) for the highest sales volume and highest number of completed transactions since January 1, 2015. All Brantford MLS® House Listings come from the various systems operated by Real Estate Boards and Associations across Canada. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used underlicense. The trademarks MLS®, Multiple Listing Service®, and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.

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