While it seems like the spring is a more practical time for selling a home and moving, there are actually 4 major benefits to selling a home in the winter. In fact, the winter could be the perfect real estate market for you to get your home up for sale. We have 4 compelling reasons for you to consider.
4 Good Reasons to Explore Selling Your House in the Winter
The winter is still a great time to put a house on the market and the demand for homes can increase at a time when inventory is traditionally low. The 4 best reasons for selling a home in the winter are:
- There’s less competition in the market.
- Winter buyers are typically motivated.
- The new year brings a lot of new changes!
- People don’t stop searching for something better.
There’s less competition
The bottom line is, your home could stand out amongst a smaller pool of available properties.
The reasons people buy new homes never changes and happens all year long—not just in the warmer months. Things like job relocations, family growth, changes in relationships or incomes, and even just need for a change are all the reasons people become interested in buying a home—even in winter. If you’re thinking about selling and you discover you can get a great deal on your home, why let the weather stop you?
Historically, there are usually less houses for sale during the cold winter months and that means less inventory for buyers to choose from. What does that mean to a home seller like you? It means more serious buyers who are scrambling to see anything on the market—including your home.
Buyers are typically more motivated to buy in the winter
Because winter buyers are generally more motivated, you’ll be working with more serious buyers and have a higher chance of selling your house.
In the spring and summer, we agents do see a lot of “window shoppers” at various open houses that are just looking and don’t really have their heart set on buying. But during the winter we tend to find the opposite. We generally see many more serious buyers—those who are already pre-approved for a mortgage and are serious about getting into a new house.
These buyers are planning ahead and they know that if they buy during they colder months, they’ll be settled before the following summer. At that time they can sit back and enjoy their new house and take all the warmer days of summer to make it a home.
The new year brings many new changes!
You can benefit from people looking for a change of pace!
Typically, January and February are the biggest month for company relocations. Perhaps it’s because companies have new budgets and new business goals but whatever the reason, people that need to relocate are extremely anxious to find a good home and get in quickly.
End-of-year financial bonuses or workers retiring with large payouts translate into opportunities for buyers to upgrade their living situations and for first time home buyers to enter the housing market.
A lot of winter buyers like to view the new year as a time for personal growth and change. Once they get through the hustle-bustle of the holidays, they begin to look towards the year ahead and how they’re going to make changes. Believe it or not, this oftentimes involves finding a new home!
People don’t stop searching for something better
Your home could be the one that makes them sit up and take notice!
These days, with websites like Realtor.ca and our MLS® house listing tool, it’s easier than ever for people to browse what’s available in the real estate market, right from the comfort of their home. These real estate listing services don’t slow down in winter and are still great opportunities for homeowners to sell.
It’s a fact that many people are still spending time scoping out their favourite neighbourhoods and scanning listings for that perfect home. We see thousands of potential buyers browsing our listings each week and this traffic barely slows down in the winter. With less inventory out there, that means you could have thousands of eyes looking at your listing right now and becoming interested.
There’s no reason to wait – start selling!
If you’re motivated to put your home up for sale right now, there’s no need to wait until the spring market. As you can see, the winter is an amazing time to take advantage of the huge pool of pre-qualified buyers and beat the spring rush.
Take advantage of Team Kate’s Flawless Home Selling System and find out what makes us different from the rest. Combining Revel Realty’s highly regarded real estate brand, our local market knowledge, and our significant marketing expertise, we’re able to provide a sales and marketing solution that is the envy of other REALTORS® in the industry. The bottom line is, we’ll sell your home fast!