Written by Ashlee Juneau   |   Posted on   |   927 views

Are you new to short term rental properties and are considering purchasing a property for the purpose of an Airbnb? Maybe you have a cottage or a nice condo that you think others would pay to stay in during the summer.

These days a lot of Canadians are looking for a personal escape, so your single family home, condo or cottage could be a great place for folks to get away for a weekend while paying your a premium as the primary owner.

Can you imagine making as much as $400 a night?

Becoming a short-term rental property owner can be a fun and lucrative business.  So I’ve got the tips you need to give this unique type of investment a try.

Getting Started with Your Short-term Rental Journey

Successful short term rentals like VRBO, Airbnb and others, rely heavily on clean, sharp and attractive advertising. It’s your job to convince people that your specific property is where they want to stay.

When advertising your property keep the following 8 tips in mind:

  1. Keywords are crucial. Optimize the title of your listing and its description by adding in phrases that people are actually searching for. Example: “Beachfront property rental on Lake Erie”.
  2. Partner with a blogger to direct traffic to your listing.  You can outwork and outsmart your competitors by partnering with a blogger or travel website. Having them feature your property on their websites can be a great advantage over other listings.
  3. Create social media pages for your property. Make these social media pages fun and creative. Encourage your guests post their reviews and pictures. This is a great opportunity to get creative with unique videos of your rental and all its amenities. 
  4. Hire a photographer. Good lighting and interesting compositions look clean and professional, and they’ll boost your rankings on websites like Airbnb which in turn helps you get discovered more easily.

5. Find local listings that are sold out, and copy them. What titles and descriptions are they using? How are they marketing their Airbnb, and what can you do to make your listing even more appealing? Consider how you stack up against their price, cancellation policy, house rules, etc., and make revisions where necessary.

6. Influencer activation. Micro-influencers (5000-20,000 followers) will generally be happy doing a collaboration with you on a trade-only basis. This means you can give them a free stay in return for social media coverage.

7. Invite a friend over and have them leave a positive review. Start off on the right foot by getting your first positive review from a good friend or family member. Every good review counts so make sure their review covers all aspects of their experience, and not only a couple of nice words saying “nice place!“.

When You’re Ready to Start

One of the best things you can do to start investing in real estate, is to contact a real estate agent to talk about your plans and your goals. 

Do your best to try and find a REALTOR® that has their own skin in the game, and one that has real-world personal experience with investing in short term rentals (like me!).

Whether you’re considering using an existing property as an Airbnb, or purchasing something new to use exclusively for short-term rentals, I would be glad to help.

*All information provided by the Brantford Regional Real Estate Association (BRREA) and ITSO for the highest number of completed transactions since January 1, 2015. All Brantford MLS® House Listings come from the various systems operated by Real Estate Boards and Associations across Canada. The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used underlicense. The trademarks MLS®, Multiple Listing Service®, and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.



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